The JJ Labs Food Challenge is your chance to get in the kitchen, get creative, and show us what you can do.
We’re giving selected participants JJ Labs products and asking one simple thing:
Turn them into something unforgettable.
Whether you’re a home cook, a chef, or just someone who loves experimenting with food, this is your moment to create, share, and be seen.
Jerk & Jollof Festival is supported by organizations and partners who believe in showing up, connecting with community, and being part of the experience.
Submit your application to join the challenge.
A limited number of Edmonton-based participants will be chosen.
Selected participants will receive JJ Labs products to work with.
Use the products to create an original dish that shows off your creativity and flavour.
Post your dish on Instagram, tag JJ Labs and Jerk & Jollof, and collaborate on content as required.
Top entries will be selected based on creativity, presentation, and audience response.
Top 10 participants will present their dishes at JJF Media Day.
Top 10 participants will present their dishes at JJF Media Day.
This is your chance to show what JJ Labs products can become.
This is your moment to create something people remember
